We built the whole website from scratch to ensure we could get it working exactly as we wanted it to, without any constraints from pre-existing templates. The main focus was on functionality, to provide the best user experience and then add the design in afterwards.
Possibly the most important aspect of the project, it was crucial to make the map user-friendly to provide the best user experience. We tested out similar interactive maps to see what their limitations were and what we could do to improve.
Once we had nailed the user experience we wanted to give the map a great user interface. We wanted people to feel drawn to using the map by offering the users a fun and appealingly designed interface.
It's hard to get a perfect product the 1st time around, so we user tested what we had build and based on the various user's feedback we refined and improved what we had built until we had something that worked optimally.
As with almost all websites currently being built, we knew that this one had to be responsive across a range of devices. As people's browsing habits change and evolve we must keep up and make sure website's like this respond to these changing demands.
Although we did not run any SEO or PPC campaign for Cranbrook & Sissinghurst Parish Council, we wanted to help get their website discovered. Therefore we made sure that the website's on-site SEO was optimised to help with discoverability via search engines.