We partnered up with a new e-commerce men's grooming product brand. They had a great product line and wanted to offer it to people across the U.K. and even further! We wanted to help make that happen.
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The Brief
Well Groomed Wizard are a retailer for men's grooming products, specialising in beard grooming products. They wanted to sell their products online and so needed a website that could set them up to do so.
We adviced them to go with Shopify as the platform to use for getting their website ready to start selling. It's a powerful platform that can allow all the customisation they need and also allow them to expand their website as they grow.
It was important that the website not only showcases their products and brand effectively but it is optimised for conversions. This way they will be able to convert an above average percentage of their website visitors from just visitors into paying customers.
We fully analysed Well Groomed Wizard's product range and branding to get a full understanding of who they are and what their brand is all about. This way we can build them a store that is an accurate and appropriate representation of who they are.
Product Photography
One of the most important things when it comes to selling online is the product images. We took a photo shoot and edited the images to get them perfect.
Product Description
The second big factor for selling your products online is to write killer product descriptions. People buy with emotions and logic, so this step is key.
On-Site SEO
Product names, descriptions and general Shopify SEO factors aren't just important for the people visiting the website, it's important to the search engines indexing your website for ranking factors.
Conversion Optimisation
Optimising your website for conversions is an art and a science. It can be hard to know what layouts, images and description are the most effective for converting website traffic into customers, we A/B test for best results.
Branding Design
When setting up an ecommerce store for our clients, we don't simply view it as a platform for online sales, we view it as building out an extension of an existing brand. Therefore branding design is crucial.
On-Site SEO
There are almost always areas to
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the results
It took around 2-3 months to get the whole site ready for launch, from editing the final product photos to optimising all the pages for the best SEO results and user experience. Below are a few screenshots of the site but for the best impression visit the website and take a look.
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Jane Robinson
previous work
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Whether you need a website for your corporate business or you want to set up an e-commerce store, take a look at some of the previous websites that we've built.
