Small business seo service

Technical SEO refers to various factors, like how your website is hosted and loaded from your hosting servers, how quickly your website loads, your website page's accessibility, how easy it is for Google to crawl your website, and more.  These factors are usually not visible to most website users since they take place in the background, but Google factors them in when deciding where to rank your website in the search results.

It is therefore an important factor in any SEO campaign and will always be the first thing we work on in any small business SEO campaign we take on, since small tweaks and optimisations can easily add to the success of the overall SEO campaign results.

On-page SEO refers to how each page of your website is optimised for the target keyword for that page.

Before starting an SEO campaign, we will carry out comprehensive keyword research and create what is known as a 'keyword map'.  This keyword map will be a list of the main keywords we intend to rank your website for, and each main keyword will be assigned to a specific page of your website.  For a plumbing company, one page could have the target keyword "boiler installations London" and another could be 'bathroom installation Manchester' (depending on the areas your business operates in).

Backlinks are a big buzzword in the SEO industry, and they are indeed an important factor when it comes to how well your website ranks on Google and other search engines for specific keywords.  However, when it comes to backlinks, quality is far more important than quantity.  It may be tempting to pay £50 for hundreds of backlinks, but doing so may do little to help your rankings, it may even negatively impact your website's SEO if the wrong backlinks are created.

At webspider, we are careful when it comes to building backlinks and will only build the kind of backlinks that will help your business.  A handful of carefully selected, relevant, and high-quality links will do far more for your website's SEO ranking than cheaper, more alluring alternatives.

Have you ever read a blog post about a topic that you wanted to learn more about?  That is the essence of content marketing for SEO.  Informative guides and general information published on your website about topics within your industry for the purposes of promoting your business through teaching your audience.

These informative blog posts can vary greatly depending on your industry and the overall SEO strategy being carried out on your website.

We will carry out comprehensive keyword research based on your website, the areas you serve, the types of customers you want to attract, and the services you offer.  We will also take a great deal of input from our clients to determine what their business goals are and their own strategy for what they want their business website to achieve.

From all this, we will research which keywords get enough monthly searches and which don't; which keywords are relevant for your business and which are not; which keywords have a high 'buying intent' and which are of secondary importance.

Any input from our clients, specific to the industry they operate in, is also great insight and will help us with our keyword research, keyword mapping, and the overall SEO strategy we come up with for your website and business.

The answer to this question will vary depending on what kind of website you have right now.  Not all websites are created equal, and there are 2 main points that will need to be considered: your on-page conversion rate and the technical setup of your website in general.

If the on-page conversion rate is too low, then even if we manage to rank your website for your target keywords, the website that lands on your site will simply not convert into new enquries, or at least the amount of enquires compared to the amount of traffic will not give you a sufficient ROI to make the SEO campaign profitable.

The second factor, the technical setup of your website, involves things like, page speed, crawlability of the pages, and the CMS in general.  The technical setup of your site needs to be proficient enough so that we can carry out the changes needed and that the Google crawlbots are able to effectively crawl and index your website.

If your website is simply not up to standard, then we will recommend that you have it rebuilt (our recommendation would be WordPress) so that any SEO campaign you undertake is more effective at generating the results you want.

After carrying out any SEO for your website, it will take some time for Google to detect the changes that have been made and update the website's ranking based on those changes.  It can then fluctuate between the new rankings and the old rankings while Google determines whether your website should remain in the new rankings.  For some websites, these changes will be updated in the new Google ranking within days; for others, mainly the smaller and newer websites, it can take months before the new changes are reflected in the search results.

As a general guide, you should allow any SEO work to fully take effect around 3-6 months after all work has been completed.  It is important to factor this time into your overall marketing strategy for your business.